This logo was made for a potential pre workout company, Liquid Krak. The logo represents the business by giving a gritty and intense vibe with the geometry in the letters. The target audience is consistent gym goers who do not get as much of a kick out of their current pre workout brands. The goal of Liquid Krak is to provide borderline illegal stimulant levels of energy to fuel people through their intense workouts. The logo reflects this by the gritty, shattered glass look. I am proudest about how the letters fit together and make a clean look. I think I could have played around with the color scheme a bit, however I am happy with how it turned out.